Busan is home to beautiful beaches, with Haeundae and Gwangalli Beaches being the most popular. These beaches are conveniently located near the conference venue and offer a wide sandy coastline, crystal-clear waters, and stunning views of the city at night with the Gwangandaegyo Bridge adding to the allure. Another coastal hotspot in the city is Taejongdae, a scenic natural park that boasts breathtaking cliffs and picturesque trails. Located in Yongdusan Park, Busan Tower is a symbol of the city that offers panoramic views of Busan’s skyline and the surrounding port area.

Busan is a city where deep history and tradition live on. Beomeosa Temple, founded in 678 AD, is a significant Buddhist temple with stunning architecture and serene surroundings. Another prominent temple is Haedong Yonggungsa, located along the cliffside, offering amazing sights of the sea. Additionally, the UN Memorial Cemetery park, located in the middle of the city which served as a temporary capital during the Korean War, provides an opportunity for visitors to contemplate the significance of global friendship.

Visitors to Busan will delight in the diverse range of shopping options available, ranging from modern malls to traditional markets. Shinsegae Centum City, the world’s largest department store close to the conference venue, is a must-visit for shopaholics. Nampo-dong, located near the Busan station, is a popular area for street shopping, foods, and local goods. Being a renowned port city, Busan is also famous for its seafood, with Jagalchi Market standing as the largest seafood market in South Korea where visitors can enjoy a vast array of fresh seafood, including fish, crabs, octopus, and more.

Busan, the birthplace of K-cultures, also known as Hallyu, is a treasure trove of remarkable cultural attractions. Every year, the city hosts one of Asia’s most prestigious film festivals, the Busan International Film Festival (BIFF), at BIFF Square in downtown. This renowned event brings together a diverse selection of films from around the world, captivating filmmakers, actors, and film enthusiasts alike. Busan is also renowned for hosting one of the world’s top 3 gaming events, G-STAR, held every year at the conference venue, BEXCO. Another cultural gem in Busan is the Gamcheon Culture Village, a picturesque hillside village celebrated for its vibrant art installations and charming narrow alleyways.